![]() ![]() This allows you to choose the vertical and sub-vertical to compare your website to. The numbers in the red boxes correspond to filtering options, which I’ve explained, below.įilter benchmarking reports by many criteria. Here is the navigation panel in these reports. The Benchmarking tool is composed of three reports: Channels, Location, and Devices. The reports appear under a new Benchmarking option within the Audience section. Benchmark ReportsĮnabling data sharing activates reports in your account, which allows data to be shared anonymously. You can change your site’s vertical and compare its performance to alternative business types, locations, and sizes. Industry vertical (over 16,000 different options) īenchmark reports enable you to alter these indicators within the report.Google identifies your sites across three benchmark indicators: Google Analytics benchmarking covers three main dimensions: (a) traffic sources, (b) location and device, and (c) six additional metrics: sessions, percentage of new sessions, new sessions, pages per session, average session duration, and bounce rate. This wealth of information gathered by individual sites, anonymously combined and shared, requires a large volume of reliable user data - which Google Analytics has - to make it valuable and meaningful for specific businesses. ![]() Google Analytics Benchmarking will help you answer these questions. ![]() Or if you see an increase in traffic from mobile users, try to determine if this as a result of a global trend or your latest mobile-friendly design. Ecommerce Industry BenchmarkingĮcommerce benchmarking is valuable because it provides the necessary context of increases or decreases of metrics that you track that may not have arisen as a result of your actions, but from wider industry trends.įor example, if you noticed significant traffic from the U.K., ask if your competitors also seeing this too or is it a result of your latest campaign. In this example, Organic Search shows much less growth of new users as compared to Direct traffic - 8.66 percent vs 62.22 percent. By analyzing previous years, we can set benchmarks for the growth of new users for each channel in comparison to the previous year and determine whether organic search has underperformed or grown in the year in view. Select the date range of this year and put a tick in the checkbox “Compare to” and select “Previous year.” Click “Apply.”įrom the image below, you can see that Organic Search shows much less growth of new users as compared to Direct traffic - 8.66 percent vs 62.22 percent. For this you should select the Acquisition section in the Reporting tab then choose All Traffic > Channels and go to the calendar selector. To make a forecast, take into account a number of factors, such as major changes in your marketing and customer acquisition strategy over the last time period, shifts in investment, and insider knowledge.įor example, you can compare how your acquisition channels performed this year versus last year. Look at month-over-month trends across years and month-over-month trends for each year. This set of numbers can serve as benchmarks. For example, you can set benchmarks comparing data from previous years or previous quarters. Historical benchmarking means that you set expectations based on your own historical performance. ![]()
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